In alignment with the COP28 Conference, a groundbreaking initiative is taking shape in collaboration with Renie, DGRADE, Dubai Municipality, and sponsored by The Emirates Schools Establishment. We are thrilled to announce the launch of the Three Million Plastic Packaging Challenge – a transformative project aimed at incentivizing plastic recycling by raffling prizes, rewarding sustainable superheroes, and giving plastic bottles a new lease on life, all of the above while making a positive impact on environment and community of Dubai! Our mission? To collect over 3 million plastic bottles from schools across the Emirate. But here’s the exciting twist: these collected bottles will be recycled and transformed into thread, which will then be woven into the fabric to create clothes for our dedicated cleaners. It’s not just about solving the plastic waste problem; it’s about creating purposeful habits by incentivized recycling.